If your recruitment strategy has stagnated and you’re failing to attract the right people for your vacancies through the usual channels, it’s time to shake things up. Enter the job fair or career expo.

If your initial reaction is, ‘But job fairs are so old fashioned, doesn’t everyone just find staff online?’, hear us out, because broadening your recruitment approach will set you apart from your competitors and give you access to a wider pool of prospective candidates.

Job fairs and career expos give you the chance to advertise your job vacancies at low to no cost and provide a unique opportunity to meet a large pool of potential candidates face to face. And the benefits don’t end there! Read on to find out how attending a job fair near you can benefit your business and breathe new life into you recruitment strategy.      

1. Advertise your current job opportunities

Depending on the size of the job fair, your business has the potential to meet hundreds or even thousands of people currently looking for work, or seeking a career change. Advertising your current job opportunities at a fair or expo will give you the chance to pitch your vacancies straight to interested candidates.

Most fairs have online or physical job boards and you can advertise for free or at a fraction of the cost of advertising online or in the paper. Just check that there is no restriction on the types of jobs you can post on the boards - some fairs and expos prefer to promote only full-time or part-time work opportunities, not casual jobs.  

Presenter in front of seated crowd

2. Learn how the Australian Government can help you recruit the right staff    

Across Australia, many Australian Government Departments attend or hold job fairs. An expo gives you the opportunity to speak directly with government employees and find out about the full range of assistance your business may be eligible to receive when recruiting staff.

For example, did you know that your business may be eligible to receive up to $10,000 if you hire staff through jobactive or another government jobs program? Or that you can apply to host an intern through the Youth Jobs PaTH program?

Visit the Department of Jobs and Small Business website to find out about upcoming job fairs in your region. You can also access more information about financial incentives to help you hire staff, apply to host a Youth Jobs Path internship.

3. Hold a workshop or seminar

Career expos and job fairs feature presentations and workshops about the local jobs market, opportunities that are available and strategies for job seekers to increase their chances of landing a job. Hosting or participating in a presentation or workshop is a great way to promote your business, share your expertise and inform job seekers about the type of employability traits, skills and experience your business is looking for in its employees. At your own workshop, you also have the opportunity to increase your brand presence, raise awareness of what products or services your business offers and showcase your business workplace culture.

Exhibitors at job fairs are often able to access a range of free workshops and seminars that cover topics of interest to employers too, like the latest industry insights, marketing and recruitment trends or examples of how to successfully build a diverse and inclusive workplace.    

Group of people standing together

4. Meet people actively looking for work or a career change

It can be hard to get a real sense of a person through a written application, phone calls or email conversations alone. Meeting prospective candidates face-to-face is still so important as it gives you the opportunity to get to know the person behind the résumé, and make a considered assessment about whether they are the right fit for your business.

Job fairs and career expos give you the opportunity to meet a large pool of prospective job candidates face-to-face in a short period of time. When you register to attend, you will generally be offered the opportunity to reserve an exhibitor stand or booth to promote your business and your vacancies. 

To attract people to your stand, try incorporating bright and colourful images of your staff at work, or include a video showcasing ‘a day in the life of your current employees’. These visuals can help you to portray your business culture and workplace environment. You could also place your job vacancies on big boards with easy to ready job titles, short descriptions and the location of the job.

Remember to have more than one person operating your stand at any given time as job fairs can have extremely busy peak periods. Extra back-up on your stand will help you make the most of every opportunity to pitch your jobs to interested candidates and to answer questions or enquiries from potential talent. Don’t forget that job fairs are also a great opportunity to grow your network and build your businesses brand. Take your business card along and be prepared to chat!

5. Don’t have time to attend a job fair?

We know that sometimes the realities of running a business get in the way and as much as you might want to, you just can’t find the time to attend a job fair or career expo. The good news is there are jobactive providers in over 1700 locations across Australia who can help with your recruitment, no matter what industry you are in, at no cost to you.

jobactive providers screen and shortlist job-ready candidates for you and provide you and your new employee with a tailored package of post-placement support.

Find your local jobactive provider today.